FOCUS. IN BLACK

While the world chases rainbows, we obsess over the void. Premium Minimalist Luxury, Crafted for India, No colors. No distractions !

New Arrivals

The Obsidian Pique | Luxury Black Polo

The Obsidian Pique | Luxury Black Polo

The Obsidian Pique | Luxury Black Polo

Sale price  Rs. 699.00 Regular price  Rs. 1,399.00
The Noir Camp Collar | Premium Black Resort Shirt

The Noir Camp Collar | Premium Black Resort Shirt

The Noir Camp Collar | Premium Black Resort Shirt

Sale price  Rs. 799.00 Regular price  Rs. 1,699.00
The Privateer Hoodie | 300 GSM Heavyweight

The Privateer Hoodie | 300 GSM Heavyweight

The Privateer Hoodie | 300 GSM Heavyweight

Sale price  Rs. 1,249.00 Regular price  Rs. 2,049.00
The Legacy Crewneck | French Terry

The Legacy Crewneck | French Terry

The Legacy Crewneck | French Terry

Sale price  Rs. 799.00 Regular price  Rs. 1,499.00
The Sovereign Tee | Supima Cotton

The Sovereign Tee | Supima Cotton

The Sovereign Tee | Supima Cotton

Sale price  Rs. 549.00 Regular price  Rs. 999.00

Intentional design

Everything we do starts with why

Made with care

We believe in building better

A team with a goal

Real people making great products